Wednesday, February 18, 2009

WorldOfGood.com does well...a World of Good!

For those of you who don't know what WorldofGood.com is, it is a website created by eBay which enables the individual purchasing an item to make a difference.  It is the first online marketplace where thousands of eco-minded persons and eco-friendly sellers of eco-friendly products all converge at one place.  

The best part of this website is the community where every person is entitled to share their thoughts and opinions on the products being sold.  This keeps organizations true to their green eco-friendly missions and allows the individual purchasing an item from an organization to confirm that they are truly green and not just greenwashing.  

Another great feature is that you can choose to shop at WorldofGood.com by your purchasing impact.  This means that you can purchase something and know what impact you are having by doing so.  There are four categories that the site goes by:  People Positive, Eco Positive, Animal Friendly, and Supports a Cause.  Also, since the site is like eBay and each seller is an individual organization it is hard to verify if they are truly promoting an item for the social good.  This is why the Trust Provider Directory was set up.  The trust providers are a total of 22 organizations that verify the activity of all members of WorldofGood.com and their products foster commerce that maintains and encourages transparency, sustainability, economic empowerment, and ethical business practices.  Each seller, product, and producer on WorldofGood.com must maintain a verified relationship with at least one Trust Provider, and is reflected in every listing.

WorldofGood.com's motto on their pages states, "Where your shopping shapes the world..."  It's nice to know I can shop online and be able to deal with individual sellers or non-profit organizations and still make a difference in the world just by understanding where my purchasing power lies by using this site.  The site definitely lives up to it's motto of where YOU make a difference with every single purchase.  Check it out!!

1 comments:

Armista said...

Nice site, I just made my first purchase. I love how each product shows the story about its impact on the environment.